Within 6 weeks Digital Approach reduced the cost per lead from ￡181 to ￡9 per lead and increased the amount of nearly 8 fold.
Tenant Angels approached Digital Approach after using a Manchester-based PPC specialist. They needed to increase the leads generated and lower the cost per lead.
After an initial discussion, it was clear they were losing money.
They were paying ￡181 per lead with a conversion rate of 1 in 5. Costing them nearly ￡1,000 to make one sale worth ￡250. We reviewed there currently ad accounts and completely overhauled the campaigns. We also created them a new website and implicated conversion tracking to optimise the campaigns going forward. This gave us and the client a clear picture of what campaigns were working better than others. We implemented a re-marketing campaign to bring back lost customers.
Within 6 weeks, Digital Approach reduced the cost per lead from ￡181 to ￡9 per lead and increased the amount of nearly 8 fold. After a couple of more weeks, we then reduced the cost per lead down to ￡3.23 while maintaining the clients budget meaning the client gets more results for the same budget.
Google Partners is summarised by Google as ‘the programme for advertising agencies, digital marketing professionals and other online consultants who manage AdWords accounts’.
As part of the programme and to become a Google Partner, we are required to pass Google’s exams, this ensures our knowledge meets with the strict standard set by Google for those responsible for managing Google AdWords campaigns.